Defining the Relations Between Blogs, E-zines, RSS and E-mail
Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to each other and in relation to their relatives, e-zines and e-mail. How do these four...
View ArticleRSS Meets the Needs of Direct Marketers
Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.Most direct...
View ArticleWhat You Can Publish via RSS
Contrary to popular opinion, RSS is not only good for delivering content from your blog, but has much more marketing and publishing potential.In fact, RSS can be used to deliver a great variety of...
View ArticleRSS Works: Hard Metrics to Prove It
Marketers are constantly asking if RSS marketing works and if this can be proved.We’re going to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of...
View ArticleDo Marketers Really Need RSS?
The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can...
View ArticleThe RSS Promise for Internet Users
A look at the benefits RSS brings to the end-user. These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed. Furthermore,...
View ArticleThe 7-Step RSS Marketing Plan
If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get you...
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